At the event première two years ago, the organisers presented IAA Mobility in a new dual format: While the automotive industry was meeting at exhibition grounds near Munich, Munich city centre was transformed into an open space for all those interested in innovative mobility ideas and solutions.

The concept of the open space event also worked extremely well at the second edition of IAA Mobility in 2023. Ably assisted by the summer weather, this was primarily due to the range of models – including, of course, those from the Group brands.

Volkswagen, Audi, CUPRA and Škoda offered lots to see at IAA Mobility 2023 – even including world and German premières. Numerous all-electric models were on view and could even be test driven, while a true business classic was shown in real life for the first time with the new Passat Variant. It’s hardly surprising therefore that fleet managers were also among those who flocked to the “cosmopolitan city with a heart”: Firstly to take a look at the latest cars, but also to meet in person with the brands’ fleet customer advisors in the stylish FleetLounge shared by Volkswagen Financial Services, Volkswagen, Audi and CUPRA. And there was much to talk about:

The Volkswagen brand presented its vision of mobility at a large exhibition stand at Odeonsplatz. However, probably the biggest draw for the business customers and the many potential user-choosers present was a familiar acquaintance among the fleet models: The new Passat Variant made its first public appearance at IAA Mobility – and provided a sneak preview in the run-up to its imminent market launch. It impresses with even greater spaciousness, sporty design and innovative technologies, such as the optionally available DCC Pro adaptive chassis control with dynamic steering. You can find out more about the highlights that the classic company car has to offer right here.

Not far away, the premium manufacturer from Ingolstadt invited existing and potential customers to its exhibition area at Wittelsbacher Platz. Audi presented its all-electric Audi activesphere concept car as a German première, thus providing a preview of what an electric crossover in five-metre format might look like in the future. In addition, Audi drew on various examples to show how material loops can be closed in the course of the circular economy for reuse in series production: You can also find out more about Audi’s sustainability strategy here.

Audi presented the new Audi Q6 e-tron product line in parallel, with an interior more consistently focused on the needs of users than ever before. At the same time, the development team at Audi has re-imagined the interior – and is using a three-dimensional, high-contrast design, for example, to deliberately place elements in the foreground or background and thus create a three-dimensional spatial architecture that is perfectly tailored to the occupants in terms of design and ergonomics. The Audi Q6 e-tron is also the first product line based on the completely newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Another highlight at Audi was the upgraded Q8 – all the details of which can be found right here.

Just a few minutes’ walk to the east, at Munich’s Residenzhöfe, the Challenger brand from Spain thrilled sports-loving drivers and drew all eyes with its CUPRA DarkRebel show car. The concept car pushes the ideas of design and performance to the limit – and thus far has only been seen in digital form: now at IAA Mobility, the DarkRebel was shown in its physical form for the first time.

For fleets and user-choosers, the CUPRA Tavascan offered a real and interesting company car alternative: The brand’s first all-electric SUV was presented as a production-ready concept vehicle and is due to be launched on the market soon. Which should go down very well with those entitled to a company car. By the way, you can get more information about the Tavascan right here at FleetHub.

Parallel to IAA Mobility, the brand announced two world premières with the innovative “Simply Clever” ideas. One is the Superb, the flagship in the model portfolio with combustion engines. In the completely revised fourth generation, the classic saloon also returns to the model range. The popular Kodiaq is also being launched in a new generation: The brand’s top SUV features increased interior space and offers a new interior concept with 13-inch touchscreen (approx. 33 cm) and innovative operating elements. Its five powertrains offering outputs from 110 kW (150 hp) to 150 kW (204 hp) now also include a plug-in hybrid version – a first for the Kodiaq – with an electric range of more than 100 kilometres. More information will be available soon in your FleetHub.